644 is the character creative studio
where engaging characters come to life.
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ABOUT
A character
focused creative
studio
CHARACTER CREATIVE
STUDIO 644
Event, Expectation, and Independent Space
Thank
You
For Being
Our Guest
644 is the character creative studio
where engaging characters
come to life.
Founded in 2021, 644 is a character-focused
creative studio focused on achieving
NCSOFT’s
character business vision.
644 will produce
scintillating content and
merchandise
based on both new characters
and unique
reinterpretations of
existing NCSOFT characters.
The name "644" is inspired by NCSOFT's
HQ
address. 644 is based on three
motifs: Event,
Expectation, and Independent
Space.
644’s brand identity is inspired by
special
places that produce exciting events,
suspense, and anticipation of the unexpected.
event / expectation
independent
MISSION
A space for
ceaseless creativity,
and excitement
-
1
Limitless Experiments
We endlessly experiment,
create and animate
thrilling ideas.
-
2
Excellence
High quality is
at the core of 644.
-
3
Thrilling
ExpectationsWe generate
excitement and joy around
our products and content.
