CHECK-IN18 May (KST)
(KO)
open
000
1 6
0 4
0 4
644
LOADING
SCROLL DOWN

644 is the character creative studio
where engaging characters come to life.

This website is optimized for Google Chrome browser.

ABOUT

A character
focused creative
studio

CHARACTER CREATIVE
STUDIO 644

Event, Expectation, and Independent Space

A character-focused creative studio. Welcome! enjoy your stay

Thank
You

644

For Being
Our Guest

644 is the character creative studio
where engaging characters
come to life.

Founded in 2021, 644 is a character-focused
creative studio focused on achieving
NCSOFT’s
character business vision.
644 will produce
scintillating content and
merchandise
based on both new characters
and unique
reinterpretations of
existing NCSOFT characters.

The name "644" is inspired by NCSOFT's
HQ
address. 644 is based on three
motifs: Event,
Expectation, and Independent
Space.
644’s brand identity is inspired by
special
places that produce exciting events,
suspense, and anticipation of the unexpected.

MISSION

A space for
ceaseless creativity,
and excitement

  • 1
    Limitless Experiments

    We endlessly experiment,
    create and animate
    thrilling ideas.

  • 2
    Excellence

    High quality is
    at the core of 644.

  • 3
    Thrilling
    Expectations

    We generate
    excitement and joy around
    our products and content.

please do not disturb

An independent space to create the new

644 IS THE CHARACTER CREATIVE STUDIO
WHERE ENGAGING CHARACTERS COME TO LIFE.

BACK TO
TOP ↑
close
doguri image

So what if I’m a total mess?
It’s OK because I’m so cute!
This is the survival story of
the average office worker, DOGURI.

#yessir #(Ihavenoidea)

DOGURI arrived in the city by chance while collecting fallen apples,
and, before he knew it, he found himself as an average office worker.
Enjoy following DOGURI’s hectic office life!

Contents (57)
  • Doguri Is Always So Bubbly!

  • Doguri KakaoTalk Thema

  • Doguri Good Note

  • MAKNAE CLUB 'Welcome Kit'

close
spoonz image

Friends living together on Spoonz Island and enjoying happy daily lives!

#BT_Cindy_Diabol_Ping_Slime

Spoonz Island, made with delicious desserts.
In this place called Spoonz Island because it looks like a spoon,
BT, Cindy, Diabol, Ping, and Slime are living happy daily lives.

CONTACT
spoonz@ncsoft.com

Contents (10)
  • 3D Illustration

  • 3D Illustration

  • BT Figure

  • Cindy Figure

close
amenity image

AMENITY LOUNGE is a project that reinterprets NCSOFT character IPs
and transforms them into premium editions.

#NCSOFT_CharacterIP #Collaboration #LimitedEdition

The name "AMENITY LOUNGE" was created by combining the "luxury" you feel at the hotel amenity and the "pleasure" of an emotionally pleasant state you feel at a particular place or space.

AMENITY LOUNGE reinterprets NCSOFT's full-potential character IP with external artists and brands to showcase continuous collaboration, bringing unique luxury to existing users and new joy to the Millennials and Gen Z.

Contents (10)
  • [LINEAGE X CPGN] Collection

  • [LINEAGE X CPGN] Collection

  • [LINEAGE X CPGN] Collection

  • [LINEAGE X CPGN] Lookbook shooting sketch