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644 is the character creative studio
where engaging characters come to life.

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ABOUT

A character
focused creative
studio

CHARACTER CREATIVE
STUDIO 644

Event, Expectation, and Independent Space

A character-focused creative studio. Welcome! enjoy your stay

Thank
You

644

For Being
Our Guest

644 is the character creative studio
where engaging characters
come to life.

Founded in 2021, 644 is a character-focused
creative studio focused on achieving
NCSOFT’s
character business vision.
644 will produce
scintillating content and
merchandise
based on both new characters
and unique
reinterpretations of
existing NCSOFT characters.

The name "644" is inspired by NCSOFT's
HQ
address. 644 is based on three
motifs: Event,
Expectation, and Independent
Space.
644’s brand identity is inspired by
special
places that produce exciting events,
suspense, and anticipation of the unexpected.

MISSION

A space for
ceaseless creativity,
and excitement

  • 1
    Limitless Experiments

    We endlessly experiment,
    create and animate
    thrilling ideas.

  • 2
    Excellence

    High quality is
    at the core of 644.

  • 3
    Thrilling
    Expectations

    We generate
    excitement and joy around
    our products and content.

please do not disturb

An independent space to create the new

644 IS THE CHARACTER CREATIVE STUDIO
WHERE ENGAGING CHARACTERS COME TO LIFE.

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doguri image

In a dog-eat-dog world full of apex predators, DOGURI just wants to have his cake and eat it too.

#curious #ambitious #vigilant

DOGURI stands for all the noobs of this world, and he works hard to get his slice! Come and join his party of cute critters.

Contents (31)
  • Wallpaper Gift

  • DOGURI Escape Office

  • T-Shirts(Holiday ver)

  • DOGURI X PLEATS MAMA_Eco-Friendly Mini Bag

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spoonz image

In a peaceful and humble content shop named Spoonz&co, customers used to find small delights.

#creating_an_immersive_reality

One day, the shop's content developer suffered a mental breakdown due to performance pressure, and began to produce funky, useless items. What is to become of Spoonz&co?

Contents (13)
  • tlqkf Foot Rug

  • Tears socks set (3P)

  • Tears Pillow Cover

  • COVID-19 tlqkf Soap

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amenity image

AMENITY LOUNGE is a project that reinterprets NCSOFT character IPs
and transforms them into premium editions.

#NCSOFT_CharacterIP #Collaboration #LimitedEdition

The name "AMENITY LOUNGE" was created by combining the "luxury" you feel at the hotel amenity and the "pleasure" of an emotionally pleasant state you feel at a particular place or space.

AMENITY LOUNGE reinterprets NCSOFT's full-potential character IP with external artists and brands to showcase continuous collaboration, bringing unique luxury to existing users and new joy to the Millennials and Gen Z.

Contents (10)
  • [LINEAGE X CPGN] Collection

  • [LINEAGE X CPGN] Collection

  • [LINEAGE X CPGN] Collection

  • [LINEAGE X CPGN] Lookbook shooting sketch